5 Key features for B2B commerce in 2021

Updated 10 March 2023

Facebook Linkedin


About B2B commerce

The essence of newly emerging business and marketing tactics has led to cutthroat competition which result has necessitated extensions from provinces like traditional business practice and B2C.

B2B commerce used to be an extension of B2C but today the two have cropped up as stand-alone models. The current B2B model is on a steep rise and is diversifying with no boundations.

UVdesk is an e-commerce helpdesk with multi-channel support and a wide array of features to help you provide quick & reliable customer support.

Eyeing the boom, Forrester predicts that the B2B commerce market will be worth $ 1.1 trillion compared to the B2C market at $ 480 billion.

The immense scope for diversification/expansion, regulation over market structure and demand, firm grip over the nature of buying the unit, balanced customer and seller experience, mobility to executive branding has turned B2B into a giant opportunity for carrying out business at ease and yet complex.

With high technological advancement return on investment, and emphasis on artificial intelligence it also focuses on agile, native, and mobile marketing.

Key Features For B2B Commerce:

Quote system

Quote system has driven by sales management, the quoting workflow helps in specifying the feature of the product which can be routed in two ways:

Add Quote

  • Product Quote: It provides information which is the predefined specifications of the product, by selecting the required item’s name and quantity buyer can get the details easily. This makes the quote generation process faster and easier for the buyers it increases quote generation counts out of easiness.

The specification from the market and seller needs involve the integrated system of design, namely expecters, spoken, unspoken, and exciters.

  • Ask Quote: These are customized features basically under the thumb of customers or their requirements. It inculcates the specific integration of the needs of spoken under design integrations.

Ask Quote

Sales Rep Module

For B2B platforms the quote submission is merely a way to access the loopholes and needs but whether these quotes are properly placed, accessed, and processed turns out to be a big question.

The ability to be responsive to the requirements based on quotes calls for exact interpretation which can be achieved through specific tags to the expertise of that field.

Select the sales rep of the respective field for which the buyer is generating the quote. Otherwise, there must be the category ( electronic, furniture, clothing, etc)option available to select and send the quote to the respective department from the buyer’s side.

Sales Rep Module

For the electronic item, there must be a category for electronics using which the buyer could send his quote to the department to get an adequate response. Tagging the specific expertise not only clears traffic but also generates optimum and balanced output.

Quote Management System

For the sales rep, there must be a quote edit option in the backend and also in the customer front. It is one way to run through the buyer’s mind.

In case any buyer wants a change in their quote he can edit that instead of creating a new one. And sales rep can also edit the same in order to get approval from his parent or master sales rep.

Quote, categorization can be achieve through ACL(Access Control List). It allows space for dynamic pricing. And thus the system results in transparent and concrete outcomes.

ACL specifies are grant access to objects, as well as what operations are allow on given objects.

Approval and disapproval of quotes are also possible. It generates the need for CRM standardization.

CRM Integration 

The quote is also a type of lead but you can’t consider it as an opportunity till not received payment. Talking about CRM the first thing that comes to mind is the Salesforce CRM. Salesforce is one of the best CRM solutions available and one of the top CRM tools.


Magento Salesforce Connector is also best known for integrating an e-Commerce platform to Salesforce CRM platform. This connector provides real-time synchronization for the Magento store to the Salesforce end. Using this module, the admin can easily sync Categories, Products, Customers, Orders, and Contact us(Leads) to Salesforce Org which will help them to track their sales and improve customer services.

 Latest upgrade to PWA,UVdesk like a native mobile app features like offline syncing, mobile view UI, faster page load.

Price matrix

Price list

The perceived value and adopt a strong pricing strategy based on various base currencies and combined price lists. A combined price list involves the order of evaluation with respect to the price list rule.

Price list rule

Price Tier: It is the quantity-based determination of price and requires price merging from multiple price lists, while price list fallback is applicable to higher-level price lists. Because in B2B field there is no fixed price for buyers.

To improve CRM there can be an involved feature of “ Deal of the Day” to attract better orders/opportunities.

Price list calculation mode can be:-

  • Price list calculation mode can be:-Immediate (default value)
  • Deferred (recommended value)

Customer Group- To navigate to the specific price for a given customer group generalized price lists are necessary which also involves the combining and merging of the price lists.

Customer groups are helpful in easier access to the market. This system is based on the parent and child system, who processes needs to head (parent) for approval.

Shopping List- Unlike shopping carts, there can be multiple shopping lists, running simultaneously and it also allows requesting quotes, submitting orders, and creating the required number of shopping lists.

Shopping list

All shopping lists create by buyers can be access by the sales rep. Column-wise filtration, sorting, resetting, duplication of the shopping lists are also extend features in the B2B system.

Quick & Bulk Order Form- Bulk order management should be hassle-free in order to allow the customer to open up to the varieties available and wider perspective.

  • Quicker order generation, automatic price calculation are helpful for a better work process.
  • The fast order form feature reduces the chance of blackouts and improves the service supplied.

Configurable Products- A configurable product appears as a product with multiple customer variations like color, size, material, etc.

  • A configurable product is a single parent product uniting multiple product variants for which Matrix Grid Form can be use.
  • It supports bulk orders and enables intuitive tiered pricing implementation.

Sample Product Ordering- The risk factors creep into the minds of buyers while placing bulk orders.

  • Thus buyers prefer to check the product quality using sample products.
  • This key feature enables the sales rep to offer sample products to their buyers prior to ordering in bulk quantities.
. . .

Leave a Comment

Your email address will not be published. Required fields are marked*


  • alex
    Nice information about essential functions which should have for a Magento b2b store and there are few other features which might help Magento b2b store – https://www.i95dev.com/top-b2b-features-of-magento-2/
    • Vidushi Singh (Moderator)
      Hello Alex,

      Many thanks for reading and appreciation.

      For sure, we’ll consider these features in our next upcoming blog.

      Keep staying with us!!

      Thanks & Regards
      UVdesk Team